PLAYSTATION 3 LAUNCH
For the launch of PS3, we devised a massive game played on an epic scale that would excite hardcore gamers and casual fans alike. All the media would function like a giant puzzle, with each execution working as a piece leading the solution. When "solved" the puzzle would depict a street corner in New York City: 33rd and 3rd Avenue where 3 Playstation 3s would be buried in advance of the launch.
We devised a secret alphabet based on the Playstation shapes. Viewers could decode hidden messages which would help them find additional pieces of media for the giant puzzle.
PLAYSTATION "PLAY BEYOND"
I was hired by Jerry Gentile back in 2005 to work on PlayStation and got to invent some pretty creepy and fun campaigns. Here's just a little work from those days.