Xanthe Wells
Xanthe Wells
20150708-032A4106-Edit.jpg

 

XANTHE WELLS

Recognized in 2015 by Ad Age as one of the industry's "40 Under 40," by Business Insider as one of "30 Most Creative Women in Advertising," Xanthe is currently Executive Creative Director at Google working on Pixel, Google Home, Mini, Nest, Chromecast and the rest of the hardware portfolio.

Prior to that she served as Global Creative Director at Nest, where she helped earn the brand some national accolades both in pop culture and in industry award shows, picking up two Gold One Show pencils, two gold Andys, two gold Addy awards, FWA mentions and one bronze Cannes Lion. She helped the brand launch five new hardware products: Nest Hello video doorbell, Nest Secure Alarm System, Nest Thermostat E, Nest Yale Lock and several accessories. 

Prior to that, she served as Executive Creative Director at TBWA \MAL for Good, working on social good initiatives for Laurene Powell Jobs' organization, Emerson Collective. Working alongside Lee Clow for the second time during her career, inspired her create memorable work for XQ: The Super School Project and One Love, an organization supporting healthy relationships that picked up a silver Cannes Lion for "Behind the Post," a film about the dichotomy of social media and toxic relationships. 

Before her time at \MAL, Xanthe served as Partner and Chief Creative Officer of Los Angeles-based boutique agency Pitch. While there, she helped boost Pitch into the national spotlight and her work earned the agency a spot on Ad Age's "Agency to Watch" A-List and a Small Agency Award. She helped the agency realize 30%+ YOY growth in both revenue and talent and was instrumental in landing multiple accounts including Netflix, Pepsi, Waldorf Astoria, SunPower, Arrowhead, Bonefish Grill, Konami, San Manuel Casino, Citrix, Weingart Center for the Homeless, Meineke, Santa Barbara Museum of Natural History, Maaco, Closet Factory, Pinkberry and Living Spaces. 

Prior to joining Pitch, she spent the formative part of her career at TBWA\Chiat\Day Los Angeles where she spent 7 years leading efforts on Pepsi, Diet Pepsi, Kraft, Pinkberry, Bare Escentuals and Stacy's Chips. She started her advertising career at Ground Zero working on ESPN. Xanthe's work has been cited by numerous press outlets, including AdAge, Fast Company, Adweek, Creativity and the New York Times for her work in addition to all the major industry award shows including Cannes Lions, The One Show, Andys, Communication Arts and Clios.

Outside of agency life, Xanthe is an active 3% conference participant, partner in OH YES!, a natural foods pizza company sold in Whole Foods and co-founder of Breathe, a natural cleaning line sold in 100 Wegman's stores on the East Coast. She has also been recently recognized as one of "17 Los Angeles Power Moms" by Red Tricycle and by the Genii Awards for "Excellence in Advertising 2016." An art director by trade, she was born and raised in the heart of San Francisco but now lives in Palo Alto with husband, 2 year old boy and 5 year old daughter.

 

CONTACT

Email me or LinkedIn me.

 

RECOGNITION

2015 Ad Age “40 Under 40”
Advertising Age
March 2015

30 Most Creative Women in Advertising
Business Insider
March 2015

"Excellence in Advertising: Xanthe Wells" 
57th Annual Genii Awards
May 2016

Small Agency of the Year, Silver, 11-75 Employees
Advertising Age
July 2014

Ad Age Agency A-List: Agency to Watch 2014
Ad Age
January 2014

20 Small Agencies That Punch Above Their Weight
Forbes
June 2015

Grand Prix
Disruption Awards
2010

Gold (x2)
One Show
2018, Nest Solar Eclipse

Gold
International Andy Awards
2018, Idea

Gold (x2)
Silicon Valley Addy Awards
March 2018

Silver
Cannes Lions, Film
2018, One Love "Behind the Post"

Bronze
Cannes Lions, Sustainability Goals
2018, Nest Solar Eclipse

Silver
CLIO Awards
April 2011

Silver Cannes Lion, Cyber Category
Cannes Lions Festival 2010
June 2010

Silver Effie
Effie Awards
May 2010

Silver
Addy Awards
March 2015

Bronze
Addy Awards
March 2015

Bronze
PIAF Awards
May 2015

Twitter Creative Favorites: Twestimates
Twitter
July 2013

Bronze
Cannes Lions, Digital Craft
June 2010

Bronze Andy Award
Andy Awards
2011

Nominee
Webby Awards
May 2014

Finalist
ThinkLA Awards
May 2014


AWARD SHOW JURIES:
 

Judge
AICP Awards
2018

Judge
The One Show
October 2016

Judge
The Andy Awards
February 2016

Judge
A-List Hollywood Awards
March 2016

Judge
Andy Awards
February 2015

Judge
AICP
January 2015

Judge
Effie Awards, North America
February 2015

Judge
Clio Awards
July 2014

Judge
National ADDY Awards, 2013
May 2013

Judge
Communication Arts, Advertising Annual
July 2013

Judge
Hatch Awards
April 2011

Judge
AICP Show
February 2013

Panelist
3% Conference, Los Angeles
August 2013

 

CONTRIBUTOR

Author
Communication Arts, Interactive Issue
"Promoted to Fail: A Creative's Journey to Leadership"
Without sensitivity and grace, says CCO Xanthe Wells, a creative’s leap into leadership can leave her flat on her face.
March/April 2015

Contributor
AdWeek
"How to Stop Your Best Creatives from Leaving You"
October 2015

Commentator / Interviewee
Super Bowl XLIX: An Insider's View Of The Ads
Forbes
February 2015

Guest Commentator
Bestads Six of the Best reviewed by Xanthe Wells, CCO/partner, Pitch, California
BestAdsonTV.com
January 2015

Contributor
Bloomberg Businessweek
Advertising Age
"Best SNL Ads as Chosen by Ad Execs"
February 2015

Contributor
AdWeek
"How to Win a Clio Award"
September 2014

 

SPEAKING ENGAGEMENTS

Guest Lecturer, USC, Annenberg School for Communication and Journalism 2016
Cannes Festival of Creativity, June 2016
Speaker, VCU Brandcenter, December 6, 2013
Panelist, 3% Conference, Los Angeles, August 2013
Moderator, 3% Conference, San Francisco, October 2013
Speaker, 3% Conference, November 2014, "CD Bootcamp" with Rob Schwartz
Guest Speaker, Cal State Fullerton 2013 & 2014