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PINKBERRY EXPERIENTIAL

I continued working on Pinkberry shortly after joining Pitch. With relatively no media, we launched their Winter Collection by creating yummy, bite-sized Instagram videos for their fans to share organically. 

PINKBERRY GREEK YOGURT LAUNCH

Pinkberry spent a good part of 2012 and 2013 launching their delectable Greek yogurt. Unlike most Greek yogurts, which have a sour aftertaste, the genius culinary minds at Pinkberry created a product with a smooth finish. Pinkberry In-StoreWe created a disruptive in-store campaign first called "Smashingly Greek" to drive traffic in the retail environment through the use of smashing plates, building on a Greek tradition.

PINKBERRY SOCIAL FILMS

I continued working on Pinkberry shortly after joining Pitch. With relatively no media, we launched their Winter Collection by creating yummy, bite-sized Instagram videos for their fans to share organically.