One of my first big efforts after joining Nest was to help them launch the Security product. It was an incredibly well-crafted system, four years in the making and I was charged with helping to figure out the messaging. Working with So&So in Los Angeles, we crafted our launch anthem around a family of raccoons observing the old way vs. the new way in home security.
Here's a video where you can learn how the product works. Directed by Hoj Johmeri.
The underpinning of Nest Security rests on a tiny little device called Nest Detect, a revolutionary sensor that combines open/close detection with motion detection. That's never been done in the security space, and no better people to hear this incredible story from than the engineers themselves: