ARROWHEAD

I am a strong believer in deep relationships with clients and I'm happy to say that I've built some pretty strong ones over the years. I first worked with our Nestle client Amy while she was at Pepsico. Over the summer of 2015 we reunited over a phone call and within a few months she hired Pitch to do some work for Arrowhead during a pivotal time for the brand's health in California. Arrowhead had received an onslought of bad press for their perceived involvement in California's drought and they needed a California campaign to communicate their values to an increasingly uneasy population. 

I'm so proud of the work and even more proud of the visionary Creative Director Kim Linn, who is behind all of the badass art direction and creative direction of this campaign along with her team - Senior Copywriter Ari Alius and junior copywriter Katie Roberts for their passion on this project.