At Nest, our mission is to "create a home that takes care of the people inside it and the world around it." Given our focus on the home, we felt it was the right time to make a statement about treating women respectfully, but through the lens of the way fathers talk to their sons. Our Prom Night spot debuted at the Oscars with the tagline "It starts at home," a subtle reminder of learning how to be decent in a post-Weinstein era.
The response was overwhelmingly positive on Twitter and we also got some great pre-Oscars press. Here are some of the highlights!