Side hustle dreams do come true! Sometimes you just have to be patient. In 2015 I met Ross Sklar, a brilliant chemist who owned several manufacturing facilities around the country, through Dave Dreyer, an old pal from TBWA\Chiat\Day in LA. We started working on many different brand concepts, Whipshots was one of them. On December 1, 2021 we launched Whipshots with Cardi B. Our first Whip Drop sold out within a few hours morning on launch day and sales have been breaking records since. We are now sold in 23 states and moved 60k cases in Q4 of 2022 alone. Find out more at whipshots.com.

This all would not have been possible without the leadership of CEO Ross Sklar and CMO Dave Dreyer, who brought the whole go-to-market plan to life. Big thanks also to Valerie Moizel and her team at The Woo Agency doing all launch assets including this latest package design and of course Patrick O'Neill O’Neill who creative directs for the brand while I focus on my day job.

The backstory: In 2015, I was introduced to a brilliant manufacturer, Ross Sklar through my pal and old colleague Dave Dreyer. I had just given birth to my second child and started to design and pitch a portfolio of products that is now Starco Brands (with baby Austin wrapped around me on a Boppy pillow while I worked at my desk). One of my passions is package design and I loved seeing what I could do with the vast array of products Ross could make. In addition to Whipshots, we have a cleaning line called Breathe, a cooking spray called Winona and a sunscreen called Honu. There were MANY twists and turns along the way, many partners, many designers, many conversations and many reality checks but today is a big day and I’m so proud of the collaboration to bring this to life finally! Starcobrands.com