THE P IS FOR PERFORMANCE

Pinterest has long been known as a great upper funnel solution for advertisers. However, with the launch of our new performance products, Pinterest is delivering powerful lower funnel results: increasing traffic, boosting conversions and making visibility into campaign measurement much clearer.

In order to tell the story of Pinterest’s high performance in the lower funnel, we went all in on high performance, high action mini films designed to turn heads for performance marketers by literally speaking their language - clicks, conversions and funnels oh my! Early on in the process, we decided to use the old school technique of rear projection to achieve a cinematic, campy action feel for the films. Wardrobe and makeup had to telegraph the decades instantly but with a modern twist . Think high action, but high style, too — in a way that only Pinterest can.

Credits: “The P is for Performance”, Creative: Pinterest House Of Creative, VP, Global Creative: Xanthe Wells, Group Creative Director: Becca Morton, Group Creative Director: Nicole Michels McDonaugh, Lead Art Director: Mónica Hernández, Production Design: Kevin Taylor, Production - Pinterest House of Creative, Head of Creative Production: Blythe Barger, Executive Producer: Jill Silberstein, Producer: Jessie Mizrahi, Brand Marketing - Pinterest, VP, Global Business Marketing: Stacy Malone, Director, Global B2B Campaign Marketing: Sarika Sangwan, Senior Integrated Marketing Lead: Jessica Koontz, PMM: Jenny Kindness; Production Company name: Anonymous Content, Director: Tim Godsall, Editorial Company: Arcade Edit, Editor: Geoff Hounsell, Assistant Editor: Fernando Raigoza, Senior Producer: Alexa Berman, Executive Producer: Crissy DeSimone; Music: New Math, Composer: Jared Hunter; Graphics: Title Designer: Kurt Volk