THE PINTEREST PALETTE

Gummy Pink. Moss Green. Mocha Brown. For the first time ever, Pinterest is releasing an annual color palette—inspired by our platform’s 2024 trends. 

Each year, we publish Pinterest Predicts, a roundup of 20+ up and coming trend predictions pulled from platform data. And this year, we curated a custom color palette inspired by these emerging trends. 

The best part: We’ll refresh this color palette each year, on the heels of our annual trend report launch. Take advantage of our trending colors to inform your creative assets, your product assortments and your seasonal color palettes. Download the PDF

Credit where credit is due: Creative Director: Simon Blockley, Associate Creative Director/Writer: Leah Gordon, Senior Designer: Alex Camacho, Comms: Elizabeth Luke. Special thanks to: Arianna Thomas, Mary-Claire Rotticci. Katie Rios-Santos, Michelle Van Houten, Felicia Baskin, Eric Wahlgren, Philip Czapla