COACHELLA 2025
For our second year activating at Coachella, we set out to turn Pinterest into a living, vibrant space where festival goers could play with trends and make every look their own. The whole experience was a collaboration between the Pinterest House of Creative and Ramisha Sattar, the visionary CD behind Chappell Roan’s style. Together, we designed a collage-inspired environment that echoed what our community does so naturally—drawing inspiration from Pinterest and remixing it in deeply personal ways.
We brought even more talented stylists onsite helping people experiment with accessories, bold embellishments, and creative eye makeup. The energy was electric and unapologetically maximalist, all about celebrating the unexpected.
We also welcomed a few special guests—Chappell Roan herself and members of the K-pop sensation Enhypen—who brought even more excitement to the space.
Pulling off this activation was a true team effort from across Pinterest from my own team, the House of Creative, to Consumer Marketing, Comms and Programming & Originals. I’m endlessly grateful for the brilliance and heart everyone brought to the table.
LOOK AT MY AMAZING TEAM!!
