Xanthe Wells

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Xanthe Wells
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For the launch of our 2026 Pinterest brand campaign, we put a simple message into the world: the best thing you can find online is a reason to go offline” with our launch anthem “How did they do it?” ❤️ In fact, 8 in 10 Pinterest users say we motivate them to try new things offline ⚡️ This spot is the continuation of that story.

Brilliantly crafted by the dream duo Mia Madrid and Ricardo Baltazar, it follows two girls who go from dorm-room doomscrolling to a magical night under the stars at a festival wearing looks inspired by their journey on Pinterest exploring decades of festival style: ’60s glam, ’70s bohemia, ’80s edge, ’90s rebellion. Check out the board behind the spot: https://pin.it/1xTcbpcI8 “Get Festive”  allllllllmost makes me want to be 18 again (minus all the dreadful insecurity that plagued my teens and 20s!) but all I can think about is how freezing cold I'd be in that forest. 🤣 Though I do wish I'd had Pinterest in high school!! Oh, the things I would have pinned! 📌

👏 Bravo to our ECD Becca Morton and the small, but extremely talented, creative team of Gage Clegg, Jera Mehrdad, Anna Hustler, Julia Sabot and Jaime Justen. And extra big thaks to the herculean job Anh-Thu Le did running the production for this entire body of work across many film assets, an entire OOH campaign and much more alongside Ted Copeland, our amazing producer. 👏 I can't believe what this team pulled off... and just you wait to see what comes next. ❤️