San Manuel Casino — Xanthe Wells

Most casinos talk about winning. Chips in the air, girls in sequins, frozen moments. We focused on the rush of the game itself for San Manuel Indian Bingo and Casino.

Blackjacks, flushes, aces, full houses and more get your pulse pounding, your pupils dilating, and the chips stacking. Rule the land of the felt as you command the throne, staring down your opponent with a straight flush; or feel the thrill of your heart beating after you beat the house.

Feel the adrenaline rush as the stars and symbols align while lady luck sends a shiver down your spine. Get dealt in the presence of kings and queens as you rule the land with an epic hand. At San Manuel Indian Bingo & Casino, we're all slots, all table games, all bingo, all dining, all entertainment and most importantly...All Thrill®.

Pull the lever and enter a world where the stars and symbols align, resulting in lady luck sending a shiver down your spine. Where 7's rule the day and jackpots routinely come into play. With over 3,600 slot machines, San Manuel is All 7's, All Jackpots, All Slots and most importantly...All Thrill®.

PRINT & OOH

We created an iconic look and feel for San Manuel that is still in play today at the casino. Since the launch of the campaign, the owners have seen a big uptick in the number of visitors to the casino.

EXPERIENTIAL

We were tasked with the awesome opportunity to help bring "ALL THRILL" to life within the Casino.

So the creative team - Jake Matthews and David Dubois - decided to create life size installations of the most iconic elements from the Anthem TV spot. They built the Card Bear and our very own, custom Café Racer. The installations are currently on display in the Casino.