Models and actresses get a bad rap - as just pretty faces. Having worked in the business, we were determined to find women who were much more to represent the campaign - women that were true forces of beauty. For three days, we just listened from behind a wall to over 78 women tell their stories. From those women, we booked 5 forces of beauty without every seeing their faces
In order to reinforce Bare Escentual's brand, we created the beauty industry's first-ever blind casting, where all of our models were chosen without our team ever seeing their faces. .
LAUNCH PRINT & THE BEAUTY MARK
Building on our idea to make "a beauty ad that showed inner beauty as well as outer beauty," our resident genius digi guru Niki Weber came up with the idea of the "beauty mark" - a custom QR code that would activate a mobile site showing a film about her as well as the makeup look she was wearing.
THE BEAUTY MARK: