GOOGLE STORE NYC

At long last, we have opened our first permanent retail location in New York! The visionary Ivy Ross, Google’s VP of Industrial Design, served as the executive creative director of the store and my team supported the buildout through fixtures, graphics, merchandising and marketing.

In order to get New Yorkers excited about the store launch, we created this activation using one of Google’s most recognizable properties, Google Maps! Credit: Jess Koontz, Lori Nygaard, George Garcia

For the Fall Launch 2020, we used the windows of our NY building to drum up excitement for our product lineup. My creative team partnered with Buck for some beautiful renderings that you’ll see below. Beyond the windows, we used this artwork in social, generating some of the most successful posts of the year.