TEAM PIXEL

Conceived of by Kevin Butler and brought to life by Kristina Krkljus and Meredith Karr, Team Pixel was a great example of my team briefing themselves and doing a test shoot for an idea they believed in (and knew would resonate with consumers). My role during this project was to make sure it didn’t die because it was conceived of and shot before there was an actual brief. Long live Team Pixel! We ended up shooting this for every single market across the globe and it was a huge success globally for the brand.