PINTEREST PREDICTS 2026
Nonconformity, self-preservation,
and escapism drive 21 trends for 2026
In 2026, consumers will seek comfort, authenticity and optimism to quiet the constant noise of the world and social media according to Pinterest Predicts™—our annual report on the top trends to watch for the upcoming year.
My team did such an exceptional job bringing to life all 21 trends across social, consumer and B2B marketing. See the full trend report here.
CASE STUDY:
CREDIT LIST
Production Agency Partner: MAKERS
Andréa Mallard (Chief Marketing Officer), Xanthe Wells (VP, Global Creative), Judy Lee (Senior Director, Creative, Global Brand Experiences), Becca Morton (Executive Creative Director), Jessica Koontz (Executive Creative Producer), Kim Jones Linn (Group Creative Director), Micaela Brookman (Creative Director, Art Direction), Simon Blockley (Creative Director, Design), Leah Gordon (Creative Director, Copy), Anna Hustler (Creative Director, Photo), Maya Wong (Assoc Creative Director), Tiffany Pan (Assoc Creative Director, Art Direction), Elias Rabeh (Assoc Creative Director), Jessie Mizrahi (Lead Creative Producer), Diana Fischman (Lead Creative Producer), Jasmin Maleksalehi (Senior Creative Producer), Aly Lund (Senior Creative Producer), Ted Copeland (Senior Creative Producer), Michelle Van Houten (Senior Creative Producer), Alyssa Williams (Creative Producer), Ariel Quaglia (Experiential Lead), Krista Cruickshank (Experiential Manager), Kitron Neuschatz (Senior Art Director), Julia Sabot (Senior Art Director, Photo), Brandi Steele (Senior Designer), Taylor English (Senior Designer, Motion), Carson Porter (Lead Editor, Video), Abby Adesanya (Senior Copywriter), Mia Madrid (Senior Copywriter), Marissa Slavinsky (Senior Copywriter + Content Strategist), Forrest Abruzzo (Lead Art Director), Philip Czapla (Lead designer, Interactive), Saige Perry (Lead content strategist), Mark Storella (Senior Designer), Aaron Feng (Senior Systems Designer), Emily DiNuzzo (Senior Web Content Strategist), Alexandra Camacho (Senior Designer), Christyna Conway (Senior Designer), Pedro Orendain (Motion Designer), Alex Herz (Motion Designer), Jesse Perez (Designer), Camille Sudekum (Designer), Kimberly Mar (Designer), Arienne Gagui (Designer), Julia Gordon (Designer), Alejandra Hernandez (Designer), Kat Cummings (Brand Designer), Mallory Reveles (Brand Designer), Jennifer Munn (Brand Writer, Email & Social), Caroline Filips (Writer), Kathleen Chen (Writer), Lorenna Gomez-Sanchez (Photo Editor)
Trends are growing 4.4x faster than they were seven years ago.1 And in 2026, people will look to combat trend fatigue with 21 predictions that focus on personal exploration in three key ways:
Comfort is consumers' primary emotional crutch, with 55% of global respondents prioritizing it as a need in their daily lives.2 They’re engaging in safe havens, finding relief in everyday rituals and using nostalgia to feel like themselves again.
Curating, not copying. Consumers are drawn to trends that align with who they are or aspire to be: 42% of global respondents say they only participate in trends that suit them.3
Grounded optimism. The five-year plan is dead; most consumers can’t envision a future beyond 24 months.4 People are seeking grounded optimism in the present, with escapism as their emotional fuel.
“From Glitchy Glam to Pen Pals, Pinterest is the perfect place for people to escape overstimulation through trends that don’t create social comparison or FOMO. Instead, these Pinterest trends preserve individualism and personal identities,” said Pinterest Global Head of Trends and Insights, Sydney Stanback. “In 2026, people will make these trends their own, put unique spins on each and ensure that what’s trending never comes at the cost of personal expression.”
SOCIAL
The team led by Kim Linn did something we’ve never done before on social with individual videos for most of our trends. CW/AD: Mia Madrid and AD/Designer: Kit Neuschatz, Producer: Ted Copeland
I’m so proud of what they did!
