The unwritten rule of Coachella: if you didn't post it, you weren't there. At Coachella in 2026, Pinterest asked people to break that rule.

Guests locked their devices at the door and stepped into a phone-free space we built for being present. Inside, they handmade things with friends and walked away with physical keepsakes instead of full camera rolls. People are tired of being online for the sake of being online. They want their time on a screen to actually push them out into the real world.

EVEN WITH NO PHONES, PINTEREST’S ACTIVATION WENT VIRAL

❤️🌈 Nothing we do at Pinterest is possible without the incredible people who make it the most creative and most joyous place I’ve ever worked. A few of the key people who worked on the activation are below. ❤️🌈

COACHELLA 2025

For our second year activating at Coachella, we set out to turn Pinterest into a living, vibrant space where festival goers could play with trends and make every look their own. The whole experience was a collaboration between the Pinterest House of Creative and Ramisha Sattar, the visionary CD behind Chappell Roan’s style. Together, we designed a collage-inspired environment that echoed what our community does so naturally—drawing inspiration from Pinterest and remixing it in deeply personal ways.

We brought even more talented stylists onsite helping people experiment with accessories, bold embellishments, and creative eye makeup. The energy was electric and unapologetically maximalist, all about celebrating the unexpected.

We also welcomed a few special guests—Chappell Roan herself and members of the K-pop sensation Enhypen—who brought even more excitement to the space.

Pulling off this activation was a true team effort from across Pinterest from my own team, the House of Creative, to Consumer Marketing, Comms and Programming & Originals. I’m endlessly grateful for the brilliance and heart everyone brought to the table.