Reaching more than 75M views in 8 weeks on YouTube, our launch film for our 2026 Pinterest brand campaign has been celebrated by audiences and press all over the world. It recently aired during the 2026 FIFA World Cup for the opening game of Team USA and Paraguay. Not only was it the best testing spot in Pinterest history (even scoring a perfect 100), but it’s done the job it set out to do: boldly reposition Pinterest as not only the antidote to social media but to phone addiction in general. Unlike other platforms, Pinterest doesn’t optimize for time spent on the platform. Pinterest is built to help you create the life you want to live IRL, because we believe that the best thing you can find online is a reason to go offline.

”This was such a beautiful ad. Probably the most important message in a long time. And so true that Pinterest leads us to actually getting offline and getting to real life. Stunning work Pinterest marketing team! 👏🏼 ❤”

”I absolutely love this commercial. I don't watch any commercials, but this one I will always watch… so real…so true… reminds us of what real happiness was.”

”Holy shit… Just saw this during the NBA finals and (not a terribly emotional sort) been crying like a b*%$@ for the past half hour. It’s too real. Things were SO much better then.”

THANK YOU TO OUR WORLD-CLASS TEAM!

House of Creative Team: Mia Madrid, Ricardo Baltazar, Becca Morton Gage Clegg, Jera Mehrdad, Anna Hustler, Julia Sabot Jaime Justen Anh-Thu Le Ted Copeland Marketing Team: Sara Pollack, Michael Whitten, Andréa Mallard, Claudine Cheever CEO: Bill Ready. Thank you for everything. ❤️

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THE FULL CAMPAIGN

Across over 15 unique film assets and a massive OOH campaign, we continued the narrative “the best thinkg you can find online is a reason to go offline” for the entire campaign. In fact, 8 in 10 Pinterest users say we motivate them to try new things offline ⚡️ While social media sells the illusion of living, Pinterest helps you go out and live it.

THE FULL CAMPAIGN

GET FESTIVE :30

GET SPORTY :15 (WORLD CUP)

GET AWAY :30

GET OUTSIDE :15